Pie, A La Mode: A Campaign to Make Pie Cooler
Sunday, February 15, 2009 
Every so often, someone will make that grand, sweeping statement: "Pie is the New Cake". Usually, this is someone who owns or is related to the owner of a pie-related business. Unfortunately, in a world which supports cupcake shops opening roughly every five minutes, pie has simply failed to have the same effect in the baked-good market.
So what's the problem? Clearly, it's a lack of media attention. After all, what did Heidi get for Posh on her birthday? What does Katie pick up for a sweet afternoon snack with Suri? Sorry, pie--but cupcakes are most definitely taking that cake.
But we feel for you pie lovers--really, we do. And so, in an effort to lend a helping hand in getting pie the attention it deserves, may we humbly suggest the following tried-and-true tabloid methods to be applied for pie promotion? Here goes:
Stir up some controversy:
Get people thinking about the issues that touch pies' lives:
Dish about fashion faux pas:
But of course--in spite of everything, don't forget to show how pies really are just like us:
cakespy mischief, pie
Reader Comments (34)
I just had quite a giggle! Very clever Ms. Cakespy!
Pie IS completely cool, and I fully support your campaign. We probably need a few movie placements and some celebrities and politicians to support as well. What about James Bond requesting pie, instead of a martini? How about Obama Pie as a cure for the economy?
Hilarious. Pie will never be anything but cake's shadow, reserved for desserts, rather than special celebrations. Pie can't hold a candle to cake for one very good reason: it can't hold candles!
Leslie--my birthday cake was always pie, and it always had candles! I sense a triangle sized hole in your reasoning, accompanied by a few bits of crust and a smattering of smiles.
I prefer cake to pies but pies are delicious too :)
Fun post :)
I do love a good pie, but it must be warm and smothered with ice cream (or chilled & creamy and lathered with whipped cream).
This post made me laugh! What a great idea :D
I about fell off the couch laughing while my husband listened to me read and describe this post. Normally, he gets me, gets my passions, today the eyebrows are a bit raised. But, I am still laughing! Hahahahhawooohhaaa! ~Kelly
http://www.deniablydomestic.blogspot.com" REL="nofollow">unDeniably Domestic
i love it. what a great thing to wake up to on a sunday morning.
hahaha I love this! I am a huge cupcake fan, but now I see I shouldn't be neglecting pie ;O
Love this. Watch out Us Weekly & OK!
Not your every day "Pie in the Sky" approach to Great American Pie Month. I LOVE it.
I tend to console myself with pie & cupcakes when considering my lack of control for sweet indulgences. They both take the CAKE!
I have a strange urge to go get some pie!
I love pie! Who knew they had such torrid, secret lives?
haha, I love this!! And I love pies!
As much as I love making cupcakes I do love eating pie more. Give me an apple pie a la mode anytime. Now to find a way to make them look adorable...
why can't they all just get along???
This is too funny! I am definitely a convert now. Pie Power!
@Chou—who'da thunk?
@ chou and @ Leslie: I had a pie for my birthday. ONCE. My friends never forgave me for it. I learned my lesson really fast.
haha.. I love pie..
I make a great cherry pie..
Jessie- for obvious reasons, I loved this post dearly.
Here's to pie. The dessert world's favorite underdog.
tee hee I loved this post! Thanks for the smile!
pies need a fashion cute-over in order for them to even touch an iota of the cupcake explosion-- mini pies with super cute-ified crusts could do the trick? sold as single servings? oh wait. are those called tarts???
Too funny--can't wait to share this post with friends.
Wanted to share something with you as well in case you missed it.
Check out http://thecaucus.blogs.nytimes.com/2009/02/14/tastiest-obama-lincoln-comparison-ever/
for an amazing presidential cupcake installation.