Pie, A La Mode: A Campaign to Make Pie Cooler
Sunday, February 15, 2009 
Every so often, someone will make that grand, sweeping statement: "Pie is the New Cake". Usually, this is someone who owns or is related to the owner of a pie-related business. Unfortunately, in a world which supports cupcake shops opening roughly every five minutes, pie has simply failed to have the same effect in the baked-good market.
So what's the problem? Clearly, it's a lack of media attention. After all, what did Heidi get for Posh on her birthday? What does Katie pick up for a sweet afternoon snack with Suri? Sorry, pie--but cupcakes are most definitely taking that cake.
But we feel for you pie lovers--really, we do. And so, in an effort to lend a helping hand in getting pie the attention it deserves, may we humbly suggest the following tried-and-true tabloid methods to be applied for pie promotion? Here goes:
Stir up some controversy:
Get people thinking about the issues that touch pies' lives:
Dish about fashion faux pas:
But of course--in spite of everything, don't forget to show how pies really are just like us:
cakespy mischief, pie
Reader Comments (34)
How funny! I like a good pie!
You are just too cute sometimes. This was just super.
Hilarious. Well done!
You know, there are a few shows about cake decorators, and quit a few shows/movies where the main character makes pies (Pushing Daisies, Waitress), but I don't know of any that feature a cupcake shop. Looks like cupcakes are losing out to pies in this way...
This is too cute!! & your bog is seeping with sweetness!
xoxo,
La C.
Apparentlyjessy: Thanks! Glad you enjoyed!
TW: Ha!! I'd love to see Bond asking for a pie. "Whipped cream, not a la mode" (to the tone of "shaken not stirred")
Leslie: Ah! Good point. But chou: What kind of pie was it with candles? Too funny!
Snooky: Me too (shh!).
Recipegirl: Ooh, that sounds delicious. You're making me hungry.
Katie: Thanks!
Kelly: hahaha!! I can see we have another gossip AND baked good lover in the house!
Krysta: Ha! Glad you enjoyed!
Michelle: So true. Give it some time!
Beryl: Haha! A la mode, next stop Hearst!
Louise: Yes, so true. Pie or cake ALWAYS make me feel better!
Katie: Weird! :-)
Luna Raven: I know! Who knew, indeed.
Ash: Moi aussi! On the pie love that is!
Veron: Ooh, now that is scandalous: "Cupcake maker says: I love pie!"
Veggievixen: that's what I am saying! :-)
Chic Cakery: Pie power indeed!
Jodi: Ooh, share the recipe!
Brittany: This one's for you, Pie Lady!
Gigi: You're welcome!
Lyndsay: Ah, so true. I have seen mini ones that are very cute...maybe it's a matter of time! I think it might be the messiness factor too.
Emsres: Wow, that installation is pretty amazing!
Cookies and cakes: Thanks ! Glad you enjoyed!
Peabody: Thanks, that is so sweet!
Bigspoon: Good point on Waitress and Pushing daisies...although I kind of feel like they're like pie itself...kind of cult classics, underdogs...But then again I can't think of a movie that had a cupcake shop in it.
La C: You're so sweet! thanks!
This totally made my day!
Shaka: So glad you enjoyed it!!
LOL! I love the Whoopie Pie identity crisis.