Gee Whiz: Cinnamon Toast With Cheez Whiz Recipe

If you've ever been plagued by the question "what are they eating for breakfast in North Dakota right now?" I have an answer for you: if it's a special day, probably cinnamon toast with Cheez Whiz. No, I am not kidding. I have it on good authority from locals that this is something that they actually do, without a trace of irony. Curious, I gave it a try, and have to assign it this verdict: it's terrible. It's awful. I couldn't stop eating it.

This recipe is easily doubled, tripled, or quadrupled.

Cinnamon Toast With Cheez Whiz

1 serving

• 2 slices cinnamon swirl bread (with or without raisins)
• 2 tablespoons Cheez Whiz

Procedure

Toast the cinnamon swirl bread. Smear each slice with a tablespoon of Cheez Whiz. Enjoy.

Sweet Loafing: Cinnamon Bread by the Holland American Bakery

Breakfast time is like a masquerade ball for baked goods; many of the best morning-desserts hide under unassuming and vaguely healthy-sounding names. Take granola--actually oatmeal cookies in cereal form. And muffins? Not always, but frequently, they're cupcakes without frosting. But certainly the closest to our hearts is Holland American Bakery's cinnamon "bread", which is certainly a close cousin to cake.

This cinnamon bread was actually the discovery of one of our spies' ex boyfriends: his family would stockpile loaves whenever passing by this gem of a bakery in Northern New Jersey, which has quietly been serving up Dutch-style treats since the 1950s. The relationship didn't work out, but sometimes you have to take the sour with the sweet, right? And how sweet this bread is: with gooey pockets of buttery cinnamon and a dense, cakey texture, it's pure heaven toasted with a pat of butter, and we daresay that it wouldn't taste bad with an icing glaze or bit of cake frosting either.

Now this is the kind of love that lasts.

Cakespy Note: The Holland American Bakery is based in NJ, but non Garden Staters rejoice: they will ship anywhere in the US. And--get this--it's only $3.10 per generous loaf.

Available at Holland American Bakery, 246 Rte. 23, Sussex, NJ; also available online at hollandamericanbakery.com.