Cream of the Crumb: Crumb Cake Cupcakes at Sugar Mommy Cupcakes, Denville NJ
Thursday, April 22, 2010 
Friends, I want to share with you what may be the most beautiful thing I've ever seen: the Crumb Cake Cupcake.
This beauty comes from what I consider the Crumb Cake Capitol of the world, New Jersey (Garden State, pshaw!). The crumb cupcake is on the menu at the newly-opened Sugar Mommy Cupcakes in Denville, and is described as "Yellow cake with cinnamon and sugar baked inside. Cream cheese frosting with crumbs on top." Of course, just to avoid any awkwardness later, I am admitting up front that I added the "i love you" motif to the back of the image.
I learned of Sugar Mommy Cupcakes via trusted NJ Cake Gumshoe Steph (who also sells sweet stuff under the name SassyBelleWares), who unfortunately wasn't able to sample this particular variety, but did have good things to say about the cupcakes in general after her husband surprised her with a few:
My husband said "this girl makes GOOD cupcakes" and he is not a cupcake lover like me. I tried the red velvet which was moist and I loved the frosting...usually I am not a huge cream cheese frostng fan but this one was more like a buttercream cream cheese. The other one I ate was a chocolate chocolate. I love chocolate bars but for some reason when it comes to cake & frosting I prefer vanilla vanilla. However, this chocolate cake was moist and the chocolate icing was light and fluffy and delicious. I will be going there to try everything else soon!
In the Denville area? Hit them up: Sugar Mommy Cupcakes, 60 Diamond Spring Road, Denville, NJ (Inside Cafe Metro); even if you're not in the area, you can get a virtual sugar rush online at sugarmommycupcakes.com.
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Reader Comments (17)
Hey Jessie!
Of course between the time I emailed you and this post I took my cupcake obsessed self to Sugar Mommy's! Came home with a dozen 3 hours ago and I have already eaten the Birthday Cake (such a seriously moist cake I don't think it is possible to bake a moister one and the frosting was delish) and the Coffee Cake (OMG moist, moist ,moist delicious cake with cinnamon swirl in the middle and the most fabulous light fluffy buttercream with the perfect cinnamon sugar balance) I have more flavors to try so I will report back to you!!!! I chatted with Lisa, the owner and she is a real sweetheart....I LOVE this place:)
Ohhhh, yeah. We live 20 minutes from Denville. We're definitely going.
Lori, the owner of Sugar Mommy has the cupcake perfected! She is the owner and really loves her customers, I am a cupcake-a-holic and she has my box ready for me as I roll in every Fri or Sat. You have to try the red velvet, the cake is moist and the mini chocolate chips baked into the batter give the cake a burst of chocolate in your mouth as you savor the delicious cream cheese icing (all home made). The Canoli cupcake - my all time favorite (along with the chocolate cupcake with crushed potato chips - yes I said potato chips with smooth light chocolate buttercream icing....mmmmmm! Lori does not skimp on ingredients - she uses the best and you can taste the difference. Stop by and take a 6 pack home today! You will NOT be disappointed!
Alas Sugar Mommy does have one so-so review shared via email: love your site! a bunch a friends told me to tell you what i think of sugar mommy cupcakes in denville nj. i actually don't like them at all, way to sweet and enough for about five people. kind of the cupcake you'd expect to find at the mall and i don't mean that in a good way ; ) but i hope you keep writing because i think youre blog is totally funny and great!
--but NJ readers, what do you think?
Sounds like that writer is one unhappy person.Who has no taste at all... anyone who thinks that cupcake belongs in a mall is just flat out crazy......
LOVED the cupcakes and the venue! My kids and i love to visit this sweet spot. I love the red velvet while my kids favor anything chocolate. The cupcakes are always moist and delicious. Family friendly and yummy! This place has the cupcake perfected!
i would never go anywhere but sugar mommy for my cupcakes. their oreo cupcake and their twinkie cupcake are TO DIE FOR! anyone who thinks lori's cupcakes are too sweet must not have very good taste for cupcakes because sugar mommy's is the best in the area! for anyone who isnt local (like me), sugar mommy's is worth the ride!
I have been to all of the cupcake shops in NYC (Magnolia, Buttercup, Crumbs...everything) and I have NEVER, EVER had such an amazing cupcake like I did at Sugar Mommy. This chick needs to get into Manhattan ASAP! The cupcakes are moist and delicious and the icing is UNREAL. I work for a major retailer and the entire office has become OBSESSED! We are trying to get them for our corporate events. She also had the cutest newsletter there, so creative! I <3 Sugar Mommy Cupcakes and will be traveling back to NJ for them forever.
Thanks, Sugar Mommy!
My thoughts are that the cupcakes are pretty but don't really taste that good. Very rich and very large and really too decedent. Isn't white sugar and white flour on the way out because of type 2 diabetes anyway? I actually live in Boonton but I've tried these a few times. Eh. Cupcakes are a little 1999. I thought donutts were the new rage. Also cupcakes so big are just another reason half the planets fat. I'd love to see a smaller healthier desert, its 2010, everyone's trying to eat better.
I feel the need to weigh in on the SMC Topic! I work for a large Pharmaceutical Company in the area. I can only bring SMC to my doctors because any other cupcake just wont do? Keep on baking Lori they are fantastic and your amazing customer service doesn't hurt.
PS: Brian why are you even eating a cupcake cake? Even Grassroots carries her cupcakes and they are the best health food store around. Arent cupcakes supposed to be Sweet, large and decedent???
I am a little confused by some of these posts...the cupcakes are too big???? They are normal sized cupcakes!!! ....they are too sweet???? What are they supposed to taste like - lard - like most other cupcakes are made???? If you are not a cupcake eater - THEN DON'T EAT THEM!!! BUT.....if YOU are a cupcake eater then Sugar Mommy's cupcakes are by far THE BEST in Morris County! They are baked FRESH daily, they are made with the BEST ingredients and they are NORMAL sized cupcakes. Donuts - YUCK!!!!! FRIED in grease is a better choice then a cupcake...are you kidding me???? Comparing these cupcakes to a "mall" cupcake - what planet do you live on?????
Didn't you mother tell you if you do not have anything nice to say - THEN SAY NOTHING!!! Any normal, sound person will agree - Sugar Mommy cupcakes are the BEST!
My first taste of Sugar Mommy Cupcake was on my Birthday. A friend of mine dropped a few off to me as a little gift. They were so good that I had to go the next day to get more. Thank god that I live in Denville and don’t have to go far. I also ordered some for my sister’s bachelorette party in AC. Everyone loved them. I must also tell you that the owner Lori is so nice to everyone. It’s a joy to just go into her shop. I have had cupcakes from other places on Denville and Sugar Mommy is the best.
baking a cake is not easy you have to make it sure that the taste is enough and you have to baked it from the heart with love.
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Not impressed, not worth the price. The owner was short because she had about ten customers. Only had one size box and it was too big for my half dozen order. My cupcakes were all on their sides when i got them home with the icing all over the box. Not going back, certainly other, better places.
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