Seeking Sweetness: Daily Snapshot, Soft Serve By the Shore

I'm not going to try to tell you that Rita's is the best frozen custard in the world. After all, it's a franchise chain, so we're not talking artisan ice cream here. But on a summer day by the beach on the Jersey Shore, having a cone (or perhaps even their specialty, which is water ice paired with custard) is pretty hard to beat.

Doesn't this picture evoke thoughts of hot summer days, salty sea air, and the cool comfort of a chilly sweet treat? Yum.