Cake for a Cause: A Sweet Event with CakeSpy, Electrolux, Kelly Ripa, Cake Boss, Foodbuzz and More!
Friday, February 12, 2010 
From Left: Kelly Ripa, CakeSpy, Cake Boss, Kelly, Carlo's Bakery baker, ErikaI don't know how to tell you this...but I'm kind of a big deal.
OK, maybe not--but I sure did feel like one earlier this week when I was lucky enough to be part of the amazing "Kelly's Cake-Off" event in NYC.
What was the deal?
Dig it: So Foodbuzz, where I am a featured publisher and who helps me out with the advertisements you see to the right of the main body of this page, in collaboration with Electrolux's Kelly Confidential program, decided to put on an event in NYC wherein 15 lucky food bloggers would be flown out for an event, Kelly's Cake Off. They put us up in a totally sweet fancy hotel and fed us delicious vittles at the famous (and amazingly delicious) Spotted Pig restaurant. It was all coordinated by the fine folks at Weber Shandwick.
Basically, Kelly's Cake Off consisted of all of us gathering in a very cool space in the same building as the Food Network Studios and the Chelsea Market (also the former Nabisco factory!). We then learned some sweet cake decorating tips from Buddy Valastro, owner of Carlo's Bakery in Hoboken (and oh, you may know him as the Cake Boss from the TV) and Kelly Ripa, and then we were set into 5 teams of three to decorate cakes using fondant, buttercream, and various sugars and glazes (yum). Each team had a different cake: our theme was "Snow Day"--behold this beauty:
Our finished entries were then posted online, and for each vote received, Electrolux will donate $1 toward theOvarian Cancer Research Fund.
Basically, this event was a triple threat of awesome. Sweet cake, sweet sponsors, and a super sweet cause. It was incredibly fun too, which certainly doesn't hurt--and oh man, the cake even tasted good! (um, so did the countless other pastries furnished by Carlo's Bakery).
But in case you don't believe me, you can see the video for yourself:
I've got to send my most sincere thanks to all of the awesome bloggers, Foodbuzz, the Cake Boss and Carlo's Bakery crew, my amazing team (Erika and Kelly), Electrolux, and Kelly Ripa.
How can you be part of the awesome? Go vote for my cake, the "Snow Day". Yes, you've got to sign up using your email address, but I'm totally worth it, am I not? Also, you can vote once a day, and I fully expect you to do so, or I will never talk to you again. And trust me, I will know.
breaking cake news, cake, good cause
Reader Comments (20)
so got my vote! why, even before seeing your report on this fabulous event. Congrats on such a great honor!
That's so very cool! That's a lot of Cake talent in one room :) Kudos!
I voted for you!
Congrats! So exciting! I voted for you, Jessie! :)
This is the best post...it makes me want to vote for your cake, but WAIT! I have to vote for my own. :)
Jessie...you ARE a big deal! Have you seen this necklace on etsy? I think you need one:
http://www.etsy.com/view_listing.php?listing_id=38031826&ref=sr_list_21&&ga_search_query=blog+necklace&ga_search_type=handmade&ga_page=&includes[]=tags&includes[]=title
I voted, I voted!
I voted for yours before I knew it was yours -- I just liked it best! Good luck and great job. :-)
okay, If i wasn't sad before about not being able to win brownies, I am DEFINITELY sad about you meeting buddy...:(
WHY CAKESPY WHY
So awesome! Congrats!
Such an awesome cake, and such an honor for you!! What fun it must have been.
Congrats on bluebottle! I just read the email that you'll be taking it over and I'm so excited to finally meet you!
Thanks for all the sweet comments! Bridget -- OK, I guess I can accept that reasoning for not voting for my cake! Actually I've voted once for each cake :-)
Canada: What's your beef with the boss? haahaha!
And to everyone who commented - thanks for all the kind words and congratulations on this and my new gallery project. So much awesome in CakeSpy land!
this is super cool, jessie! i love your cake. so wintery :)
I've been voting for you every day! Buddy is "meh"....I would be more impressed if you got to me Kelly's hunky husband!
Voted for you too! I see Kelly's got her hand on your arm, sizing you up, cuz she's gonna eat you up, cuz she's weird like that.
Voted! Oh and btw you are a big deal :-)!
What an amazing event for a great cause! Love your cake.. great job!
yahhhooo jessie!
nice work rubbing shoulders with kelly ripa and gang!!! lucky gal! you look adorable by the way in the pics...
i totes voted for snow day... :)
xo lyndsay
Looks like a great time...and for a great cause.
I've voted!
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