Tuesday
Jul012008
Sweet Ups and Down Lows: Lessons Learned at the Renegade Craft Fair in Brooklyn
Tuesday, July 1, 2008
As many of you know, Cakespy recently went on the road--our own Head Spy Jessie went to Brooklyn, New York to vend Cakespy artwork, tees, notecards and more at the Renegade Craft Fair, a highly regarded indie craft and design fair. However, we're far from professionals: it was first time we'd ever done a fair like this, and as such there were naturally definite highs and lows--and some serious lessons learned. And so, in no particular order, here are some of the things we learned, both negative and positive:
People are awesome!: It was a veritable who's who of bloggers, artists, writers and cool dudes who stopped by the Cakespy booth--including (but not limited to!) Rachel from Cupcakes Take the Cake (who brought us wonderful cupcakes from Kumquat Cupcakery, and did a video interview--check it out here); Robyn from Serious Eats and The Girl Who Ate Everything; Ann and Jack from Redacted Recipes; the cool girls from Bored, Inc.; illustrator Julia Rothman; Grace from Design*Sponge; illustrator David Miller; cool Cakespy customer Kimberly from Staten Island; and so, so many more.
Always be prepared for rain (or, don't buy the cheap canopy): When we saw that there was a steep added fee to rent a canopy for the fair, we figured "Pshaw, we'll get the cheaper one...it won't rain!". Well, it did rain--poured, in fact--and our canopy was flat-out destroyed (see above for "before" and "after" pictures). Major thanks to the two kind souls who helped us hold it up in the rain while we frantically packed up our merchandise in plastic, and to the forgiving customers who came back after the storm and bought stuff anyway!
People are Strange: One response to the Cakespy booth? "I like pie better than cake. In fact, I have always preferred pie, even in the womb. I was a pie-gote (ie, a pie-zygote)." You know what though? He still bought a tee shirt. So maybe strange but awesome.
Balthazar doesn't suck: Would you believe that we'd never tried super-famous Balthazar's goodies before this trip? We'd always kind of found them snobby from afar and never given them a fair chance. But we finally broke down with one of their scones, and were pleasantly surprised: this baby was buttery, moist, crumbly and...well, pretty good.
Don't go for another round: When going for drinks the night before the fair starts, reject the urge to have one final round. Trust us. But if you do, at least in your carbohydrate-starved state the next morning, you can feel comforted by the fact that...
New York Bagels really are the best: They say it's the water, but in our opinion even a Seattle bakery which imported a NY-style water filtration system can't quite create the same deliciousness as a New York bagel. Our all-time NYC favorites? Absolute Bagels, Murray's Bagels (remind us to tell you about the time we saw Tim Robbins there!), Pick-A-Bagel (only the one on 23rd and 3rd), and Bagelsmith in Brooklyn (Cakespy Note: Alas, in spite of every review, like, ever, we only like-don't-love H&H Bagels).
SPF 70 sunblock is opaque: With most sunblocks, you can apply them to your skin, and while white when applied, they will dry clear. Not so with SPF 70. This stuff is more like a shellac--albeit, an opaque white shellac, as our Head Spy Jessie found out the hard way, spending much of day one covered in the white, streaky stuff (apologies to anyone who was frightened off).
Change is a good thing: A new bakery opened on Bedford Avenue last year called Sweet Farm. The first time we went, it kind of sucked; the second time we went, they were much better; this time, it was gone entirely, but in its place was the even-better Penny Licks, which was nicely stocked with a variety of cakes and pastries, including a huge variety of delicious vegan options (doesn't Cake Gumshoe Jeffrey's expression say everything? He's not sharing, no way)--though it's worth noting that many of the vegan options apparently come by way of Vegan Treats, and that their hours are weird for a bakery (they open at 11am).
Cupcake (crafts) are taking over the world: At the craft fair, we were in good cupcake company, with talented vendors MetalSugar, who had very cool silver cupcake jewelry for sale, and The Cupcake Girls, who were vending a bevy of cool cupcake crafts, including bulletin boards, paperclips (they say they're mushrooms but they look like cupcakes to us!), and all sorts of other cuteness!
People are so talented: Even if they weren't selling baked good related products, we have a collective design crush on several of the other vendors, including Foxy & Winston, Sian Keegan, My Paper Crane, and so many more!
Craft Fairs are delicious: This must have been the most delicious craft fair we've ever been to, what with "food court" surroundings provided by Treats Truck (think ice cream truck, but with baked goods!) and Mr. Softee.
Dressler is delicious: One of the more delicious experiences while in the city was when Head Spy Jessie had dinner with the Redacted Recipes crew; we went to Dressler, a cool Williamsburg restaurant where everything, from the watermelon-ricotta salad to the showstopping Caramel Trio dessert (a trinity of awesome including salted caramel ice cream, caramel panna cotta and a buttery caramel nut tart), was absolutely wonderful. Highly recommended!
Of course, if you missed out on the craft fair, you can still get your Brooklyn fix with our brand-new packs notecards, featuring artwork showing Hipster Pastries Waiting for the L Train! 10-packs are available now at jessieoleson.etsy.com!
So, with what we've learned, would we do it again? For the long answer, we'd say that if we were to turn back time, we'd have proceeded with far more caution, electing to be slightly less "renegade" in spite of the fair's name. But for the short answer? Heck yes, we'd do it again in a heartbeat. In fact, you might just want to look for us at Renegade's Holiday Fair in Chicago in December.
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