Tuesday
Aug192008
Cake Byte: Sweet News from Cakespy


All the sweet news that's fit to print! Here are just a few morsels we had to share:
- Cakespy Cupcake Party! Are you in Seattle? Are you free this Saturday? Well, come on down to Cakespy's Cupcake Party at Cupcake Royale! The fete is a combined celebration of Cakespy.com's 1 year anniversary and Head Spy Jessie's 27th birthday. It's an open house from 6-9 p.m. at Cupcake Royale's Ballard location, and a limited supply of free cupcakes will be on hand. As a bonus, the kind people at Cupcake Royale will be debuting their super secret September flavor a little early--and oh, is it a good one!--in our honor! It's kind of, you know, making us feel like a big deal.
- Email Subscriptions: We are in the process of changing our email newsletter to be sent out once a week rather than every time there is a new post. We'll still be updating the site 2-3 times per week, but you'll receive it in one weekly email. We apologize if you receive more than one update per week as we figure out the technological side of things.
- New Feature! We're adding a new comic strip feature to the site, which will crop up a few times a week. The strip is entitled "Cuppie Capers" and it's about the ongoing adventures of everyone's favorite mischievous little cupcake, L'il Cuppie. Today marks the first strip! Woo!
- Iron Cupcake: A fantastic new online phenomenon! We have not entered one this month since we're one of the prize donors, but check out all of the fantastic Chili Pepper entries here!
Saturday
Aug162008
Not Joe Mamma's Cookies: Legend of the Joe Frogger

We love the Seattle Public Library. Not only is it a feat of architecture (designed by Rem Koolhaas) and a fantastic place for people-watching, but we find some of the best literary gems there (including arguably the best cookbook ever-- Cooking in WetLeather, a biker cookbook with the tag "Ride Safe, Eat Dangerously"--but we digress.)
Our most recent discovery though was the first edition print of Betty Crocker's Cooky Book, which, packed as it is with recipes and little historical tidbits, led us to the legend of the Joe Frogger.
What is a Joe Frogger? According to Betty, they are "famous molasses cookies made long ago by old Uncle Joe of Marblehead, Mass. The cookies are as plump and dark as the little frogs that lived in the pond near Joe's cottage." Not too sweet, and with a crisp texture, they are a solid cookie indeed (picture of a "proper" Joe Frogger above left--we've taken liberties with the shapes of the others in this writeup).
But a little bit of further digging revealed a life as rich in history as the cookie is plentiful in molasses. Joe Brown, aka "Black Joe", was born in Massachusetts 1750 to a black mother and Native American father--a time when most wealthy Marblehead families still owned several slaves. Unfortunately, we weren't able to find much about his youth, but it is speculated that by the time he reached manhood he "must have been gainfully employed for his name does not appear as one of the black "drifters" forced out of Marblehead in 1788, when...Town Meeting ordered all former slaves to find work or leave".
Joe clearly had it going on though--he married a woman 22 years his junior, Lucretia Brown, and he even bought property in the area, a house on Gingerbread Hill (!). It was a lengendary spot, converted to a rooming house which was one of the few places in town where whites and blacks mixed freely. And oh, did it have a colorful reputation (from Marblehead Magazine)--
according to Marblehead Historian Joseph Robinson, "a more uncouth assemblage of ruffians could not be found anywhere." It would not be surprising if the term "Down bucket!" originated here, that fearful Marblehead expression warning those below that the contents of the chamber pot where about to be flung out a bedroom window.Just thinking about these antics makes us hungry--and that's where the famous molasses cookies come into the picture--they were the tavern's signature food item.

But the Joe Froggers themselves were only named after Black Joe--they were not actually his invention. The cookie was apparently dreamed up by his wife Lucretia (aka "Aunty Crese"). The cookies, which keep for long periods, were named for her husband and the amphibians who lived in the pond by the house; because they keep for a long time, the cookies were an ideal choice for travel and were frequently taken on fishing trips and even longer sea voyages. There was also a lesser-known variation, the "Sir Switchels" which were popular too, described as a "thirst-quenching blend of water and molasses, which a touch of vinegar to cut the sweetness."
Unfortunately it's better to be the one the cookie's named after rather than the namer--while Black Joe has an impressive gravestone and is a part of Marblehead lore, Lucretia's resting place is not known (though apparently she does get a mention in the novel The Hearth and Eagle by Anya Seton. )
But perhaps the Marblehead Magazine sums it up best:
We used Betty Crocker's version (which is vegan!); it can be found below, or in the Betty Crocker's Cooky Book. But for the official Marblehead recipe look here.
Still, as long as frogs continue to hatch in Marblehead ponds and the aroma of gingerbread fills Marblehead kitchens, the lives of Black Joe and Aunty 'Crese will be as sweetly remembered as the taste of their warm Joe Frogger.
We used Betty Crocker's version (which is vegan!); it can be found below, or in the Betty Crocker's Cooky Book. But for the official Marblehead recipe look here.
Joe Froggers
Ingredients:
- 1/2 Cup Shortening
- 1 cup sugar
- 1 cup dark molasses
- 1/2 cup water
- 4 cups Gold Medal Flour
- 1 1/2 tsp. salt
- 1 tsp. soda
- 1 1/2 tsp. ginger
- 1/2 tsp cloves
- 1/2 tsp. nutmet
- 1/4 tsp. allspice
Directions: Mix well shortening and sugar. Stir in molasses and water. Measure flour by sifting. Stir dry ingredients together; blend into shortening mixture. Chill dough several hours or overnight.
Heat oven to 375 degrees. Roll dough 1/4 inch thick on floured board. Cut in 3-inch circles. Sprinkle with sugar. Place no a well-greased baking sheet. Bake 10 to 12 minutes. Leave on baking sheet a few minutes before removing to prevent breaking. Store in covered cookie jar. Makes 3 to 4 doz. cookies. Note: if you use self-rising flour, omit salt and soda.
Two additional notes: A few questions have come up as a result of this article. The first one is, are Joe Froggers delicious? Well. They're an old school cookie, very spicy and molasses-y, and not too sweet. We'll admit it openly though--we liked ours better with a dab of frosting on top.
The second question is "Why does Cuppie look so sad?". Well, you see, he's having a moment of identity crisis--"am I a cookie...or a cupcake?". It's a poignant moment indeed, speaking to all of those who have ever felt like the proverbial square peg.
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Wednesday
Aug132008
Batter Chatter: Interview with Jill Segal of Jilly's Cupcake Bar of St. Louis

Did you know that the St. Louis arch is just as wide as it is tall? Funny how you never hear anyone saying "look at how wide that arch is!".
But we digress. As amazed as we are by the architecture, we'd be lying if we said we weren't more curious about the cake scene in St. Louis. Recently, we got a chance to catch up with Jill Segal, the proprietress of Jilly's Cupcake Bar, a fashionable cupcakery and bakery in the city where it's "all within reach"--here's what we learned:
Cakespy: What made you want to open a cupcake shop?
Jill Segal: I was reading an article in TIME Magazine, August 2006, at my dentist's office and the article was about the success of Magnolia Bakery in NY because of Sarah Jessica Parker and Sprinkles in LA [because of] Oprah featuring them. I was SO excited [about] a cupcake shop in St. Louis! I asked the receptionist to make a copy and she gave me the magazine. At the time, my career had been in advertising, so I ran back home (not really) to pull of research on bakeries, coffee houses....That gave me the initial idea.
CS: How has the experience of owning a cupcake bakery been different than you might have anticipated?
JS: I had contacted Elizabeth Faulkner from Citizen Cupcake in San Francisco and she told me it was really hard. She was SO right! Trying to find pastry bakers and designers with AMAZING skills was and has been a long journey. But I can say that we've had our moments, but believe now that our cupcakes are the most moist, decedent, delicious cupcakes found anywhere!

CS: In your opinion, what makes a cupcake life-altering?
JS: The best ingredients, for caramel we only use Dulche de Leche, it is a Spanish caramel that is milkier (is that a word?) plus creamier and softer, our Carmelita is......first you'll moan, and then....Also, our cake is sooooooo moist, our "stuffing"--whatever we stuff inside--they're past decedent, they are life-altering.....our fudge ganache, the way we whip and whip and whip our butter cream until it's like soft clouds of love in your mouth.

Jill Segal: I was reading an article in TIME Magazine, August 2006, at my dentist's office and the article was about the success of Magnolia Bakery in NY because of Sarah Jessica Parker and Sprinkles in LA [because of] Oprah featuring them. I was SO excited [about] a cupcake shop in St. Louis! I asked the receptionist to make a copy and she gave me the magazine. At the time, my career had been in advertising, so I ran back home (not really) to pull of research on bakeries, coffee houses....That gave me the initial idea.
CS: How has the experience of owning a cupcake bakery been different than you might have anticipated?
JS: I had contacted Elizabeth Faulkner from Citizen Cupcake in San Francisco and she told me it was really hard. She was SO right! Trying to find pastry bakers and designers with AMAZING skills was and has been a long journey. But I can say that we've had our moments, but believe now that our cupcakes are the most moist, decedent, delicious cupcakes found anywhere!

CS: In your opinion, what makes a cupcake life-altering?
JS: The best ingredients, for caramel we only use Dulche de Leche, it is a Spanish caramel that is milkier (is that a word?) plus creamier and softer, our Carmelita is......first you'll moan, and then....Also, our cake is sooooooo moist, our "stuffing"--whatever we stuff inside--they're past decedent, they are life-altering.....our fudge ganache, the way we whip and whip and whip our butter cream until it's like soft clouds of love in your mouth.
(Cakespy Note: Is anybody else thinking of that "I'll have what she's having" moment from When Harry Met Sally right now?)

CS: We see mention of a "topping bar" on your site. How does the topping bar work?
JS: The clients can choose from baby junior mints, to health bar...it's set up in a "Bar" container (like the ones at a "Bar" that holds olives, lemon twists,...cute huh.)
CS: It seems like there must be a story behind the "cupcake clusters" on your menu--can you tell us how they came to be?
JS: We bake everyday, so at the end of the day if we have extra cakes we bake them to a crouton....you know the rest!
CS: What's your favorite item on the menu?
JS: The Carmelita! We also did a seasonal cupcake that I crave...vanilla cake, stuffed with a pumpkin mousse and topped off with chocolate & pumpkin buttercream! OMG!
CS: You're based in St. Louis, Missouri. We're keenly interested in regional specialties--what are some regional specialties in your area?
JS: Gooey butter cake is a St. Louis thing...
Cakespy Note: What exactly is a Gooey Butter Cake? According to Wikipedia,
CS: Some say that "pie is the new cake". What is your response to this bold statement?
JS: We had baby pies that we sold and did great. I don't think it's the new cake, but a preference for certain people...
CS: What's next for Jilly's Cupcake Bar?
JS: Franchising...

CS: We see mention of a "topping bar" on your site. How does the topping bar work?
JS: The clients can choose from baby junior mints, to health bar...it's set up in a "Bar" container (like the ones at a "Bar" that holds olives, lemon twists,...cute huh.)
CS: It seems like there must be a story behind the "cupcake clusters" on your menu--can you tell us how they came to be?
JS: We bake everyday, so at the end of the day if we have extra cakes we bake them to a crouton....you know the rest!
CS: What's your favorite item on the menu?
JS: The Carmelita! We also did a seasonal cupcake that I crave...vanilla cake, stuffed with a pumpkin mousse and topped off with chocolate & pumpkin buttercream! OMG!

JS: Gooey butter cake is a St. Louis thing...
Cakespy Note: What exactly is a Gooey Butter Cake? According to Wikipedia,
Gooey butter cake is a type of cake traditionally made in the U.S. city of St. Louis, Missouri, with a bottom layer of buttery yellow cake and a top layer of either egg and cream cheese, or butter and sugar. It is generally served as a type of coffee cake and not as a dessert cake. It is believed to have originated around 1943.
A legend about the cake's origin is included in Saint Louis Days, Saint Louis Nights, a cookbook published in the mid-1990s by the Junior League of St. Louis. The cake was supposedly first made by accident in the 1930s by a St. Louis-area German American baker who was trying to make regular cake batter but reversed the proportions of sugar and flour.

JS: We had baby pies that we sold and did great. I don't think it's the new cake, but a preference for certain people...
CS: What's next for Jilly's Cupcake Bar?
JS: Franchising...
Are you in St. Louis? Why not visit and try them for yourself? Jilly's Cupcake Bar, 8509 Delmar Blvd. (Delmar @ I-170), St. Louis, MO; (314) 993-Jilly (5455). Hours of operation: Mon-Fri., 10 a.m. - 7 p.m; Saturday, 9 a.m. - 7 p.m.; Sunday, 9 a.m. - 4 p.m.
If you're not in St. Louis, don't despair--online ordering will be available soon; in the meantime you can ogle the menu and pictures online at jillyscupcakebar.com.
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Sunday
Aug102008
Tough Cookies: Not the NY Times Chocolate Chip Cookies


There's been a lot of talk lately about the perfect chocolate chip cookie. Although ingredients and size are important, it seems that one vital step--the one that intrigues us most--in attaining cookie nirvana is letting the dough rest for 36 hours.
But imagine the dismay you'd feel, after those many hours, to see that your oven isn't working? This is what happened to Cake Gumshoe Phil recently--and he cleverly decided to try "baking" them in a frying pan. This got us thinking about the humble chocolate chip cookie. If the method written about in the New York Times is the absolute best one--then what is the worst? We set out with a log of dough to find out.
Here's what we did:
Cakespy Note: Are you in NYC? Do you know your cookies? Enter an NYC "Best Chocolate Chip Cookies" contest--and maybe you'll be entered to win a sweet prize indeed--a copy of the book New York's 50 Best Places to Enjoy Dessert! Enter here!
First, we made a batch of cookie dough (Toll House recipe!). After not letting it sit for 24, 36 or really any hours, we did the following:
1. We fried it
2. We toasted it
3. We microwaved it
4. We boiled it
* Cakespy Note: We would have grilled it too, but alas--we have no grill.
Here's how they came out:
Pan-fried cookies: As mentioned above, this idea came from Cake Gumshoe Phil. We heated up our frying pan to a medium temperature, and put a thin coating of vegetable oil in the pan to fry our cookies. We heated each side for about three minutes. Though slightly unweildy, they did remain solid enough to flip with a little finessing. Once cooled, these cookies were delicious in a guilty sort of way--slightly crispy on the outside, but soft and gooey on the inside. Some might say health risk; we say salmonellicious.
Toasted Cookies: We put a couple of cookies in our toaster oven. First we tried the convection setting, which pretty much made normal cookies. Boring! We reset to "toast" to see what would happen. The result was decent--crispy on the sides, soft but not underdone in the middle--but they burnt on the top--due to the proximity to the toasting mechanism. Not excellent, but they'd do in a pinch.
Microwave Cookies: We took this as a chance to also try out the pre-existing microwave settings on our oven. We chose the "potato" setting, which was perhaps a bad choice--it was a six minute cycle but after two minutes we began to hear a strange popping sound and stopped the microwave. The cookie dough had baked...sort of. It was crispy and pockmarked, and unfortunately had fused itself to the plate. We managed to cut off the top part of the cookie, which was crackery, crispy, and as Ralphie from the Simpsons might say "tastes like burning". Most definitely not delicious.
Boiled Cookies: The secret to perfect bagels is boiling them before baking, so what about cookies? We tried two batches in our boiling part of the experiment. The first batch was just boiled--we dropped them in boiling water until they rose to the surface (which they did! It took about a minute), for a sort of chocolate chip cookie dumpling. Unfortunately, Mr. Cakespy declared that they tasted "like boogers"--as you can see his is not only a looker but quite the wordsmith.
For the second batch, we first boiled and then baked our cookie "dumplings". As a note, as an homage to the bagel-making method, we shaped them like little cookie bagels first, but the shape didn't hold--they just became little dumpling-y rounds again. But we powered through this pitfall and put them in the oven. Once baked, they no longer tasted of booger, but the chewy skin and soft inside which makes a bagel so wonderful did not equal chocolate chip cookie bliss. That having been said though, they weren't terrible--just not awesome.
As for our final thoughts? Well, we wouldn't say we offered any serious challenges to that now-famous NY Times recipe in the taste department. However, we do have a little trouble waiting 36 hours for our cookie dough to set once we've set our mind to baking them--aren't chocolate chip cookies all about fun, simplicity and fairly quick gratification? And so perhaps we didn't suffer a total loss--super delicious or not, we had a lot more fun messing up these cookies than waiting for the dough to set on a perfect batch.
Cakespy Note: Are you in NYC? Do you know your cookies? Enter an NYC "Best Chocolate Chip Cookies" contest--and maybe you'll be entered to win a sweet prize indeed--a copy of the book New York's 50 Best Places to Enjoy Dessert! Enter here!
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