Pastry Profiles: Fisher Fair Scones of the Pacific Northwest
Wednesday, June 22, 2011
Cakespy in fair food, history, history, pastry profiles, scones, seattle, washington

Recently, Fisher Flouring Mills celebrated their 100th anniversary. Why is this of interest, exactly?

Because, for anyone who has ever attended the epic Puyallup Fair in the Seattle area, you may know them as the makers of the famous Fisher Fair Scones. Let's take a few minutes to learn a bit of the backstory behind this company and their signature product, shall we? I'd like to thank Nick at Team Soapbox who was so helpful with getting me much of this information.

The Fisher Flour Mills opening invite, from 1911First off, why the Pacific Northwest? This company, which initially focused mainly on flour, settled in Seattle in 1911 because it was “the most promising city on the coast.”

The Fisher booth in 1923How did they start making scones as a fair food? William H. Paulhamus, president and general manager of the Puyallup Fair (Western Washington State Fair) pitched the scones idea to Fisher and said he’d donate jam made from his raspberry farm in Oregon. The scones debuted at the fair as a chance to showcase and promote the company's flour flour. They were a success, going for just a few pennies each. Today, they are still a Northwest favorite and a tradition of Washington fairs.

Current CEO Mike Maher has a long history with the company, too:

“My connection to the fair goes back three decades. As a teenager, I started working in fair operations for Fisher, driving the trailers to each venue, training staff and making scones for customers myself. I learned quickly about the magnetic appeal of a fresh-baked scone slathered with whipped butter and raspberry jam. It didn’t take long before I became hooked on the idea of delivering smiles to our customers, one fresh-baked bite at a time.”

Michael Maher began with the company in 1978 (then Fair Scones, Inc.) and has risen up the ranks as the company has grown over the past 30-some years.  

Current CEO MikeHow did current CEO Mike rise to floury fame? Mike’s career began as a high school student in Portland, OR when he was hired by Fair Scones, Inc. to work its concession booth at the Rose Festival.  From 1979 to 1984, he worked summers as a concession manager, operating various events in Oregon,Washington, and British Columbia.  After graduating from the University of Oregon in 1985, he came on board full time as the general manager, overseeing all festival operations.  In 1995 Mike became vice president—operations and directed the company’s expansion into retail scone products and wholesale baking to the airlines.  In the late 1990s Mike led three specialty food company acquisitions and expansion into private label products.  He was named president and COO in 1999.  He joined the Board of Directors in 2003, and was later promoted to his current post as president and CEO.

Old Fisher Flouring Mills truckHow did the scones gain such popularity? What started as a promotional tool eventually expanded to became a signature food item at 39 fairs and festivals throughout the Northwest, but the company is still family-owned (and even the Fisher family still has a stake in the company) committed to local community. Today, Fisher owns the raspberry farm in Oregon and still uses the same simple jam recipe (berries, sugar & pectin) to accompany the scones. The scone recipe has remained largely unchanged, except for a few tweaks to the salt and sugar amounts to accommodate modern tastes.

The scones represent the company’s commitment to a tradition of local, Northwest deliciousness by utilizing local ingredients and tastes—showcased at local fairs. This commitment has now come full circle in a world where people are thinking and shopping local.

Some more little tidbits of interest, sent along by Nick of Team Soapbox:

Want to continue getting sconed? Check out their website here, and find them on Facebook here.

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